Our electrified future now seems a lot closer, with Jaguar Land Rover (JLR) CEO Dr Ralf Speth pledging all JLR products launched after 2020 will be available with some form of electric drivetrain.

This is double the pledge made at the 2016 Paris Motor Show of 50 percent of the range and reinforces the JLR group’s position as a major, innovative player in the automotive industry.

During his opening speech at Jaguar Land Rover Tech Fest in London, Dr Speth described a forthcoming mobility revolution led by JLR, where vehicle ownership, control, fuels and social responsibility will be reinvented. He compared this shift in dynamics to the Industrial Revolution, but warned of the need for greater social responsibility to protect us from a similar aftermath to that of the transition to mechanised manufacturing.

JLR’s InMotion division has been tasked with dealing with this mobility shift. InMotion also invests in technology startups to help the wider JLR organisation keep on top of emerging ideas in the industry.

Rather than the usual showcase of new technologies, Tech Fest gathered influencers from a range of other industries, plus academics and politicians, to debate the future of the automobile and its impact on society.

Classic car lovers will be looking to the future with eager eyes thanks to the manufacturer’s new proposed take on the iconic E-Type models. The Range Rover Sport and flagship Range Rover hybrid cars are currently the only products available with electrified drivetrains, but the release of the new all-electric Jaguar I-PACE will now lead the electrification of the remaining twelve models in the marque’s range.

In the years that come, the I-PACE will be joined by a variety of battery hybrid electric vehicles (BHEVs) and plug-in hybrid electric vehicles (PHEVs). These hybrid designs, available with either diesel or petrol engines, should help JLR to achieve Dr Speth’s 2020 pledge.

James Ash


Content Marketing Executive at

October 10, 2017