MOTORS sponsors The British Motor Show 2024

15 – 18 August | Farnborough International Expo Centre



The British Motor Show is back in 2024 at Farnborough International Exhibition Centre on 15-18 August 2024, with new headline sponsor, MOTORS.

With hundreds of thousands of used cars listed by dealers nationwide, MOTORS is one of the biggest car search sites in the UK. And with over 15 years’ worth of experience helping car buyers, we understand that finding the right car can be an overwhelming process. So, if you’re in the market for a used car, we’ve got plenty of guides, advice, tips, tools, and reviews – all of which can be found on our website. And we’ll be bringing all of this knowledge and experience to The British Motor Show.

The show is set to deliver a dynamic mix of live entertainment, interactive displays, the latest tech and driving experiences. As well as the chance to see the latest cars and supercars, alongside popular classics, modified car and motorsport.

As part of the exciting partnership, MOTORS will be launching a new feature for the 2024 show – the MOTORS Dealer Showcase putting the spotlight on the used car market, giving you the opportunity to view and buy used cars from some of the best dealers in the country.

MOTORS will also be sponsoring the hugely popular Family Zone, with loads of new features and fun for families to enjoy. Always a popular destination for the future generation of buyers and their families, the MOTORS Family Zone will feature a variety of free family-friendly and fun interactive activities, and the chance to chat with the MOTORS team about all things motoring.

Speaking about the new partnership, MOTORS Marketing Director Lucy Tugby said:

“MOTORS’ headline sponsorship of the British Motor Show marks the beginning of an exciting new partnership which will celebrate all things automotive, connect dealers with customers and create a fun way for families to explore their car buying options.

As the show’s official used search partner, MOTORS will also help buyers – before, during and after the event – to discover how to get the most from their online searches and drive leads to dealer listings.

We are excited by the potential this partnership offers, bringing together the UK’s fastest growing automotive event for families and our trusted and friendly platform which helps buyers understand all they need to know about car search.”

With the new partnership, the 2024 British Motor Show is set to be the biggest and best show yet, with more cars, new live action shows, stunts and driving experiences.