JCT600 and women research how car buying experiences can be improved.

Bradford based dealership JCT600 has joined forces with Northern based network and business support group Forward Ladies in an attempt to improve the car buying experience for women.

Research found that women lead busy lives and often find purchasing their next car a laborious and time consuming task. Many women resented the fact that car salesmen assumed they needed their husband’s permission in order to close the deal.

JCT600 have developed a partnership with Forward Ladies whereby members can drop into any of their 30 dealerships across the North and receive a free tyre and water check when necessary. They are also in the process of planning a dedicated “fast track” car purchasing service.

Chris Gilliver, marketing manager for JCT600, said: "We recognise that many women now have their own disposable incomes and want to be in the driving seat when it comes to choosing a vehicle."

Etta Cohen, managing director of Forward Ladies, added: "With nearly half of the drivers on UK roads being women, it is unbelievable that some sectors of the motor trade still hold old fashioned attitudes towards female customers. We are delighted to have forged a relationship with a 'go ahead' company who wish to move with the times."

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Stephen Jury


March 3, 2008