Seat’s road sign-detecting technology could save motorists up to £327 million in fines, new research by the Spanish firm has revealed today.

A study of 2,000 UK motorists discovered that close to 10 per cent admitted to being caught speeding each year, which could mean that millions of pounds in fines are distributed each year.

Furthermore, over three-quarters of respondents didn’t always know what speed they are driving at, meaning that many could be absent-mindedly speeding through limits.

However, by utilising a front-mounted camera, technology fitted to some of Seat’s latest cars could help prevent drivers from speeding. Called Dynamic Road Sign Display technology, it allows the car to automatically adjust to the speed limit in their area. It’ll also detect school zones and other road signs, too.

Richard Harrison, Managing Director of Seat UK, commented: “It’s certainly eye-opening to see that significant numbers of motorists aren’t necessarily always aware of their own speeds, but thankfully there is in-car technology – like our Dynamic Road Sign Display – already on the market to make drivers safer on the road.”

Around 40 per cent of those questioned said that they would be happy to have similar technology installed on their own car if it meant they avoided speeding. A recent study by the Department for Transport (DfT) found that over 50 per cent of cars exceeded the speed limit on 30mph roads in 2020, while 47 per cent also broke the speed limit on motorways.