Mini has teamed up with Longleat safari park as the brand aims to help travel around the site more sustainable.
The latest collaboration from the British brand – following on from the firm joining with Dogs Trust – will see 10 of Mini’s Countryman Plug-in Hybrids being used as support cars around the park.
Thanks to the 26-mile electric range of these models, there’s a hope that it will make on-site traffic more sustainable, with the SUVs set to be used for tasks such as feeding the animals, maintenance work and delivering equipment and supplies around Longleat. The cars are all wrapped in a distinctive animal print livery too, and are easy to spot for anyone visiting.
To celebrate the new partnership, a ‘Mini Safari’ is taking place up until August 31, which will allow families to go on a special adventure around the park in one of the Countrymans, while also raising money for wildlife charity Tusk.
David George, Mini UK director for the UK and Ireland, said: “We are all animal-lovers in the Mini team so we’re really excited to be partnering with Longleat, a brand that shares our core values and adventurous spirit.
The Mini Countryman Plug-In Hybrid is both spacious and versatile; the perfect fit to enable Longleat to carry out the important work they do, whilst supporting their future sustainability ambitions. Hopefully the animals will approve too!”