MG has revealed its ‘Maze’ concept car as a way of exploring the future of city transport.
Designed in London at MG’s parent company SAIC Design, it has been created to mark the studio’s third anniversary. MG says the model is ‘aimed at the next generation of car users’, and that it’s been designed for consumers that will be looking for something ‘fresh, bold, brave and exciting’.
MG says the model has been built around the tagline ‘get out and play’, as it combines driving and gaming in one. Through the car, owners would be rewarded with points for going out and exploring their city and environment,‘seeking exciting digital street art that is interacting with structures, buildings and landmarks’.
The bold-looking concept is a strict two-seater that is said to offer impressive agility and functionality in busy city streets. Its exterior is actually transparent, which is said to ‘emulate high end gaming PCs’, and highlights various elements of the car that would usually be hidden from view. There’s also no steering wheel, but instead the car is turned using the driver’s smartphone.
Carl Gotham, advanced design director at MG, said: “With the Maze, we wanted to consider what the future of a car community might look like, building from MG’s fan base and following. The move to digital is unstoppable, so we wanted to create a concept that connected this digital realm to the physical one that gives us the real joy in driving.
“The concept is a reaction to our lives during recent months, where we have been met with restrictions and limitations on our ability to move around and interact. Exploring the idea of ‘mobile gaming’, we used the Maze as a platform for people to get out and rediscover their environment in a new and relevant way, opening up new experiences with their city.”
September 24, 2021