New plans announced by British brand Jaguar Land Rover will see Jaguar switch to becoming an electric-only brand from 2025.
Revealed as part of a plan to simplify the business, new Jaguar Land Rover boss Thierry Bollore also confirmed that six electric Land Rovers were on the way, with the first set to arrive by 2024.
From 2025 Jaguar will also become a ‘pure electric luxury brand’, with the model set to offer a line-up of EVs – a big change considering the I-Pace remains the only battery-powered model currently available from the firm.
Across the two brands, diesel will also be phased out from 2026, with every Land Rover also set to be sold as an EV by the end of this decade. By this point all Jaguars will be EV, while Land Rover hopes 60 per cent of its models by this time will be solely powered by electric.
The simplification looks to have resulted in one loss, though, which is the new XJ saloon, which was set to be sold as an EV. While this was due to go on sale later in 2021, Jaguar now looks to have scrapped plans, and will likely use the technology for its range of other models.
Despite Jaguar Land Rover’s drive to electric models, Bollore also announced plans to continue investing into hydrogen technology – something the firm’s boss described as a ‘logical complimentary step’ to EVs. The firm is set to begin testing hydrogen prototype cars later this year.
