Dacia updates full range with latest brand identity

Dacia has updated its full range of cars to reflect the use of its new brand image. 

Previously new Dacia models featured a V-shaped badge on the front end, but the updated models now use a ‘Link’ emblem in the middle of the grille, following on from the reveal of the new badge last year. The brand’s network of dealers have been adopting the new identity since too. 

Dacia said about the badge: “Like the links of a chain, the interlocking ‘D’ and ‘C’ contribute to a brand-new emblem that reflects the robust simplicity of the new design.”

The new badge also features in the centre of the alloy wheels and the steering wheel, while at the rear prominent ‘DACIA’ lettering appears.

The new badging is being rolled out across the Dacia line-up, including the Sandero and more rugged Sandero Stepway models, as well as the Duster SUV and new Jogger MPV. On the Duster and Sandero Stepway, there is a new grey finish for the roof rails, front and rear skid plates and side mirrors. This new imaging will also feature on the electric Dacia Spring, though this isn’t yet sold in the UK. 

Lionel Jaillet, product performance director at Dacia, said: “Dacia changes with the times, as too does its brand image. The fundamentals behind each product are also growing stronger in order to respond to the very real expectations of our clients.

“Versatile, robust vehicles, built for the great outdoors, with ingenious equipment and a pragmatic approach to affordable, eco-friendly motoring. The new visual identity conveys these messages and makes the brand even more appealing. Today is a new beginning for Dacia!” 

Dacia has also said that it will be the first model from the Renault Group to introduce a fixed top speed of 180km/h (112mph) across all its cars from 2023. 

The updated Dacia range will be available to order from tomorrow (June 16), with first deliveries expected towards the end of the year.