Bentley is set to undergo a transformation in the next decade, which will see it only producing electric cars by 2030.
The firm has announced its full move to electrification as part of its ‘Beyond100’ plans, following the British manufacturer celebrating its centenary in 2019.
It promises to ‘reinvent every aspect of its business’ as it intends to become a carbon-neutral organisation, with Bentley only set to produce plug-in hybrids and EVs by 2026. By 2030, it will only be fully electric models that will roll off its production line in Crewe.
The move is a significant change of heart for the brand, which is renowned for its huge 12-cylinder petrol engines, which have been commonplace in Bentley models for some time, and remain offered across its full range – the Continental GT, Flying Spur and Bentayga. Currently the only electrified model the firm offers is a plug-in hybrid version of its Bentayga SUV, while its first EV will not launch until 2025.
Bentley’s carbon-neutrality is set to come from more than just its powertrains, though, as the brand implements sustainably-sourced materials into its cars, along with aiming to make its factory as environmentally-friendly as possible.
Adrian Hallmark, chairman and chief executive officer of Bentley Motors, said: “Since 1919, Bentley has defined luxury grand touring. Being at the forefront of progress is part of our DNA – the original Bentley boys were pioneers and leaders. Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car business.
“Driving this change includes, and also goes beyond our products, delivering a paradigm shift throughout our business, with credibility, authenticity, and integrity. Within a decade, Bentley will transform from a 100 year old luxury car company to a new, sustainable, wholly ethical role model for luxury.”
November 6, 2020