Most modern cars are stuffed with safety kit, but Nissan has chosen a novel route to promote its new technology – by rolling one of its cars down a hillside.
Helping to keep the car from harm, the Japanese company had taken the expedient decision to put the car in a Zorb first – a giant, two-storey high ball to cushion the car from the ground – symbolising the protection Nissan’s ‘Safety Shield’ technology gives to drivers.
The supersized-inflatable ball measures six metres in diameter and 18 metres in circumference – making it the biggest Zorb in the world – and was rolled down a steep hill at a top secret military training site.
This special super-Zorb has been created from hardwearing inflatable plastics and took more than two months to build, weighing in at more than a tonne.
Nissan’s Safety Shield kit includes systems that can detect moving objects ahead, point out vehicles in your blind spots and keep the car within its lane on multi-lane roads, while the Around View Monitor gives a 360 degree view of the road around the car when manouevring in tight spaces.
Bastien Schupp, Nissan’s vice president of strategy and marketing, said: “The Nissan Note has been carefully engineered to provide motorists with a whole range of technology that creates a protective bubble around you and your car.
“Creating a life size CarZorb to highlight the technology is an exciting and memorable way of reminding people about the benefits of Nissan’s Safety Shield.”
Take a look at the video to see the CarZorb in action.
October 27, 2014