Car companies seem to be coming up with new safety tech every day, protecting drivers from other vehicles, pedestrians and even animals. Jaguar Land Rover’s latest bit of kit, however, serves to reduce the number of collisions between drivers and cyclists.

Using sound alerts, visual warnings, a pulsing brake pedal and even flashing door handles, this system ? which is currently at the development stage ? works to alert drivers to cyclists around them on the road. All of these devices help to inform drivers about exactly where cyclists are, issuing alerts from the respective speaker rather than just giving off a generic warning beep, as with other systems.

Meanwhile, visual alerts will come in the form of yellow and red lights along the dashboard, pillars and window sills, which glow as cyclists approach and sweep in the direction they are travelling. Explaining the new kit Dr Wolfgang Epple, research and technology director at Jaguar Land Rover said: ?Human beings have developed an instinctive awareness of danger over thousands of years. Certain colours like red and yellow will trigger an immediate response, while everyone recognises the sound of a bicycle bell.

?Bike Sense takes us beyond the current technologies of hazard indicators and icons in wing mirrors, to optimising the location of light, sound and touch to enhance this intuition.

?This creates warnings that allow a faster cognitive reaction as they engage the brain’s instinctive responses.?

See how the system could work in the video above.

Video: Jaguar Land Rover

Chris Lloyd


January 20, 2015