Vertu Motors has launched a new online car sales platform – the first from a franchised dealer group.

The service, now available on all the group’s websites, offers car buyers home delivery of cars they buy online.

Vertu Motors is also offering part-exchange valuations, with the handover taking place in a dealership or at the consumer’s home, as well as car financing.

Vertu Motors chief executive Robert Forrester told Motor Trader: “Online retailing is embryonic in the motor retail sector and we wanted to make sure we were not at the back of the queue so we have launched the full online retailing of used cars including part-exchange and full finance capability.

“We’ve developed this internally and we think it’s best put out there. We’re into giving customers choice and this is what this service is about.”