Seat has announced that its third-generation Leon has reached 1,000,000 sales – seven yeard on from its 2012 debut.

The Leon has also managed to overtake the Ibiza as the Volkswagen AG-owned brand’s best-selling car to date, and is being hailed as ‘the car that changed Seat’.

Based on the same MQB platform as the Volkswagen Golf, the Leon is credited with helping the firm improve its profits across the board in several markets, including the UK.

Seat has increased its new car sales figures by 60 per cent since 2012, with new crossovers such as the Ateca and Arona also playing a key part in that growth.

Seat president Luca de Meo said: “The Seat Leon, and in particular the third generation, is the true pillar of the brand.

“It is the most widely recognised and appreciated car by Seat customers on all five continents. The Leon is one of the major driving forces behind the transformation of the company and has contributed to the sales record that Seat posted in 2018, with 517,600 vehicle deliveries.”

Since the first-generation model debuted at the tail end of the 1990s, 2.2 million examples of the Leon have been sold. The Leon was so impactful that it even created an influx of jobs at the Spanish brand’s Matorell production facility in Catalonia.

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Ted Welford


July 30, 2019