UK drivers are becoming more concerned about fellow motorists being distracted at the wheel, according to research from IAM RoadSmart.

Through its second Safety Culture Survey, IAM RoadSmart found that more than 86% of UK motorists think distraction caused by mobile phones has become worse in the last three years.  In second place was congestion at 81% – reflecting the increasing number of vehicles on our roads as the recession ends.

Of the 2,000 UK drivers surveyed, nearly three-quarters believed aggressive driving (72%) had worsened over the last three years, with more than 60% reporting the same for drug-driving.

IAM RoadSmart’s Safety Culture Survey was produced for the first time last year, and looks at UK motorists’ safety attitudes and behaviour and has just been updated for 2016.

Some 94% saw drivers checking or updating social media as a threat to their personal safety, while 93% said that was the case for drivers text messaging or e-mailing, and for 91% it was the case for drivers talking on mobile phones.

Sarah Sillars, IAM RoadSmart chief executive officer, said: “The worries and concerns of Britain’s 32 million drivers should be listened to.  Whilst we can all take more responsibility for our actions it is clear that distraction and congestion are the two biggest bug bears for drivers today.

“New road building and smart motorways will help with congestion but our survey has shown that UK motorists have real concerns about the way mobile phone technology could be a threat to their safety. More than 90% say checking social media, texting and talking on mobile phones whilst driving scares them – these are figures that cannot be ignored.

“It is important that Government, road safety bodies and car makers work together to allay the fear caused by distracted drivers. Recent tragic high profile cases – underline the need for a combination of education, safe design and enforcement to make sure that the high-tech benefits of our modern cars do not prove a threat to safety of all road users.”

James Ash


Content Marketing Executive at

November 23, 2016