Women drive motoring forward

May 29, 2008 | By | In Statistics

Women have become one of the biggest influences in driving car sales to new heights.

According to a National Travel Survey conducted by the Department for Transport, in 1975/76 only 29 per cent of women held driving licences as opposed to 63 per cent of women who held driving licences in 2005.

These findings show that over 50 per cent more women drivers have taken to Britain’s roads in the past 30 years.

The stereotype of the male choosing the family car has dwindled and been replaced by the car-savvy woman who knows exactly what she’s looking for.

In fact, statistics on show that 51 per cent of women use our search engines to find their next vehicle as opposed to 49 per cent of men.

Sue Robinson, director of the RMI National Franchised Dealers Association (NFDA) commented: ‘The idea of motoring as a male preserve is long gone, and car manufacturers now market cars directly to women drivers. Indeed, some of the most common cars on Britain’s roads have become successful because of their popularity with women. These include everything from superminis to sports cars and 4x4s.’

It is a fact that around 75 per cent of sales from superminis and city cars are made by women, with off-roaders and MPVs also very popular, so if you’re looking for a new car, leave it to the women.

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