If the latest figures are to be believed, Rolls-Royce has had a very successful 2019 – with sales up 42 per cent.
The BMW-owned, Sussex-based manufacturer which builds some of the most luxurious vehicles in the world has delivered 3,777 units from January to the end of September.
That’s over 1,000 more than the firm had sold in the same period in 2018 – with 2,659 vehicles built between January and September last year.
At this current pace, Rolls-Royce is set to beat its previous production record for a single year, which was set last year at 4,107 units.
In the third quarter alone, Rolls-Royce sold 1,243 vehicles – up 41.6 per cent from the same time last year.
But this success can be attributed to a car that isn’t a typical Rolls-Royce model and is one that follows the current market’s SUV trend – the Cullinan.
The £275,000 model – named after the diamond used as the centrepiece of the Crown Jewels – has contributed close to half of the firm’s sales this year, showing the popularity of SUVs throughout the current market.
According to the latest figures, the Cullinan has had 1,780 orders completed so far this year – with more expected to be finished before the end of 2019.
Rolls-Royce’s owners, BMW Group, has stated that interest in the Cullinan has sustained throughout this year, with the order book full ‘well into the first quarter of 2019’.
November 7, 2019