Seat has just announced it has joined forces with Premier club, Fulham, as the official car supplier to the team.

The two year deal will involve a variety of SEAT cars being used to transport the players, including the Exeo Saloon, Exeo ST and the new seven-seat SEAT Alhambra MPV.

SEAT has also lent its support to amateur football teams by becoming involved in staging the SEAT FIVES tournament earlier this year which provided amateurs with the chance to win a VIP trip to Hamburg to watch the UEFA Europa League Final.

SEAT UK's Head of Marketing Steve Robertson said: 'This deal fits perfectly with our ongoing mission to develop strong and consistent links with football teams, and their fans.

'We all admired Fulham's exceptional success in the SEAT-sponsored Europa League last season, and I very much hope we'll be seeing more great performances from the Whites as this season progresses.'

This latest deal sees SEAT link up with a club that can trace its roots back more than 130 years and has a history of big-name players, such as Johnny Haynes, George Cohen, Jimmy Hill, Bobby Robson and George Best.

Stephen Jury


December 3, 2010