While electrified cars continue to rise in popularity, new data has found that a lack of knowledge on hybrid models is preventing many from making the switch.
Research by Honda found that, on average, motorists contemplate buying a hybrid car for 13 months before they sign on the dotted line, while 68 per cent of drivers admitted to a ‘knowledge gap’ that was preventing them from making the switch out of a petrol and diesel car.
Honda surveyed 1,000 motorists – 200 of which are current hybrid owners – to explore the differences in buyers. The research found that 33 per cent already driving an electrified vehicle said they like to be ahead of family and friends with the latest technology, compared to just 18 per cent of those with petrol and diesel cars.
To analyse the idea of the differences in motorists’ behaviour, Honda has partnered with behavioural scientist professor Ivo Vlaev of the Warwick Business School.
He said: “This research helps us understand why some people who are convinced of the benefits of a hybrid make the switch, whereas others do not. Some of us are generally more open to try new things than are others; or have a strong sense of identity as someone who is knowledgeable about cars and enjoys driving.
“Those characteristics of being open to try new things and cars being part of our sense of identity are associated with making the switch to a hybrid. Indeed, most current hybrid owners (61 per cent) say that they find joy in driving.”
January 26, 2021