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Young motorists suffer from peer pressure

November 23, 2016 | By | In News
Group Of Friends In Car On Road Trip Together

Young drivers are suffering from peer pressure to let uninsured friends drive their cars, according to new research.

More Than Insurance, as part of Road Safety Week, has discovered 68% of 17 to 19-year-olds believe they are peer pressured, with one in ten letting a friend ‘have a go’ behind the wheel despite not being legally allowed to do so.

Nearly a third of respondents (32%) believe peer pressure has a negative influence on their driving behaviour, with 31% admitted to speeding and 16% said they had tried executing dangerous manoeuvres.

Alongside a national survey of 1,000 drivers aged 17-19, More Than also asked teenage students at Seevic College in Essex to interview young drivers. The insurance provider believed that if teenagers conducted a series of focus group interviews they would get more honest answers from other teenagers about how young motorists experience peer pressure and the impact it has on their driving behaviours.

Kenny Leitch, global connected insurance director from More Than Insurance, said: “The Seevic students did a great job getting what we suspect are the most honest answers from this age group about what is going on behind the wheel of newly qualified drivers.

“Passing your driving test gives drivers a newfound freedom, but it’s important to stay safe on the roads. We would encourage new drivers (and their parents) to avoid taking passengers who are disruptive or those who may encourage dangerous driving – at the very least for those first one thousand miles.”

James Ash

By

Content Marketing Executive at Motors.co.uk

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