Volkswagen is planning to offer an electric vehicle car sharing service, starting next year.
The vehicle-on-demand scheme, which was announced by the VW brand board member for sales Jürgen Stackmann at an event in Berlin, will operate a fleet consisting entirely of electric cars.
The service will initially be offered in Germany from 2019, before being rolled out further afield in 2020, starting with major cities in Europe, North America and Asia.
“We are convinced that the car sharing market still has potential,” said Stackmann. “That is why we are entering this market with a holistic, single-source concept, covering all mobility needs, from the short journey that takes just a few minutes to the long vacation trip.
“Our vehicle-on-demand fleets will consist entirely of electric cars, and will therefore provide zero-emission, sustainable mobility. That is an intelligent way to relieve the strain on urban areas.”
The German brand has also said the vehicle-on-demand system’s consumer interface – called WE – could be used to provide a parking app or location-based vouchers. This would also complement the offerings of VW Group subsidiary MOIA, which develops ride-hailing and pooling services.
The WE platform will be managed by UMI Urban Mobility International GmbH, another subsidiary of VW Group. Its CEO, Philip Reth, commented: “Our customers expect an environmentally friendly fleet that takes them to their destination quickly and at a fair price, and that is exactly the experience we will be delivering.”
July 6, 2018