Vauxhall has signed a two-year agreement to provide a brand new fleet of 160 Corsas to Admiral Young Driver.
Admiral Young driver is considered the world’s most comprehensive driving education programme, teaching youngsters from five to 17 years old at over 60 venues nationwide.
Admiral Young Driver runs 800 event days a year for 150,000 children and young adults. Those aged 10-17 will learn in the Corsa, with 5 to 10 year olds taught in new mini electric cars created by Young Driver.
Fitted with dual controls, the five-door Corsa SRi VX-Line 1.4-litre (90PS) ecoFLEX models feature a five-speed manual transmission, six airbags and electronic stability control.
As well as the Corsas, Vauxhall’s branding will appear on leaflets, welcome packs, drive diaries, vouchers, on drive videos, posters and in cinema ads. To celebrate the new partnership, Vauxhall will show one of the Young Driver Corsas at their stand at the 2017 Goodwood Festival of Speed which starts on Thursday.
“Vauxhall is delighted to become the official car partner of Admiral Young Driver,” said Simon Oldfield, Vauxhall’s Marketing Director.
“The Corsa is the perfect car to learn to drive in and has been very popular with driving schools and those buying their first cars since it first went on sale in 1992. It features dynamic looks, a compact 4m length for ease of manoeuvring, plus a generous and well-packaged interior which belies its exterior dimensions.”
“Young Driver is a very British success story and we are thrilled to have exciting, stylish cars from a British brand for our young pupils” said Kim Stanton, Managing Director, Young Driver Training Limited.
Research shows that 20 per cent of newly-qualified drivers will crash within six months of passing their test. For youngsters who have taken Young Driver lessons, this drops to under ten per cent. This supports Swedish research which shows that accident rates plummet when drivers take lessons at a younger age.
Content Marketing Executive at Motors.co.uk
June 30, 2017