London department store Selfridges is to launch a new drive-thru service, the first of its type for a retail outfit in the UK.
The new service comes as part of the company’s increased online presence, in which it has invested three million pounds since the website’s launch three years ago.
The drive-thru lane is to be built on Edward Mews, at the rear of the store. Customers will be able to order items online before simply pulling up, and having orders loaded into the boot by Selfridges staff.
The service is an extension of the recently launched ‘click and collect’ facility, where customers get 30 minutes free parking outside the store, but still have to venture inside to pick up their shopping.
It is unlikely that the drive-thru will be completed until January next year, just in time for the sales.
Speaking to the London Evening Standard, Simon Forster, Selfridges’ multi-channel director, said: “There will be a dedicated area providing the level of service you would expect from Selfridges. It will not just be the first drive-thru service, it will be the best.”
It is unclear quite how popular the new service will be with motorists, who will have to fork out £10 on the congestion charge and have to battle through the Capital’s notorious traffic jams to get anywhere near the Oxford Street store.
Picture:Tony Kyriacou/Rex Features