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Rolls-Royce Dawn crowned Luxury Car of the Year

January 12, 2017 | By | In News
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The Rolls-Royce Dawn has been declared ‘Best Luxury Car’ in the 2017 UK Car of the Year Awards – affirming its status as the world’s most luxurious open-top tourer.

his critical acclaim is echoed in the extraordinary demand from the world’s most discerning patrons of luxury that has driven the marque to the second highest sales result in the company’s 113 year history and 6% global growth in 2016. The UK, Rolls-Royce’s home market grew by 30% over the same period affirming the marque’s status as the consummate expression of success for a bold new generation of entrepreneurs.

“Since its introduction in 2016, Dawn has introduced a highly dynamic new generation of men and women to Rolls-Royce. These patrons of true luxury have been drawn to the most glamorous expression of Rolls-Royce luxury in history,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

“Every Rolls-Royce motor car is exquisitely hand-crafted at our centre of excellence in Goodwood, West Sussex. Plaudits like this are a glowing affirmation of the extraordinary skill of the 1,600 men and women engaged in the creation of the ‘Best Cars in the World’.

James Ash

By

Content Marketing Executive at Motors.co.uk

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