A man from Singapore has purchased a 1992 Porsche 911 RS from a car dealer in Oxfordshire, having only seen it in a personalised video.
The customer saw the classic sports car was for sale with Porsche specialist dealership Maundrell in Letcombe Regis near Wantage and made an inquiry.
Trying to find the best way to respond to a customer more than 6,000 miles away, Steve Rogers, co-founder of Maundrell, recorded a personalised video of the car, which he then sent to the man in Singapore.
The customer was so impressed with the level of detail in the video that he decided there and then to buy the car without having seen it in person.
The case backs up data from video service provider CitNOW, which says that 12 per cent of customers would consider buying a car on the basis of video alone.
Speaking about the sale, Rogers said: “Technology is constantly evolving to empower buyers from all walks of life and what we’ve seen from this latest prestige customer is how important this is becoming to the car buying process.
“Despite living on another continent and a 12-hour flight away, a customer has still managed to make an informed buying decision through the application of next-gen video to the purchasing journey. This can only be good news for discerning car buyers who are pushed for time.”
March 26, 2018