Nissan has launched a new compartment to stop drivers being distracted by their smartphones behind the wheel.
Once a mobile device is placed in the compartment, built into the Nissan Juke armrest, and the lid closed, the Nissan Signal Shield creates a ‘silent zone’, blocking all of the phone’s incoming and outgoing cellular, Bluetooth and Wi-Fi connections.
The concept is designed to give drivers a choice about whether to eliminate the distractions caused by the millions of text messages, social media notifications and app alerts that are ‘pushed’ to smartphones each day.
A growing problem, the number of drivers admitting to handling their phone in the car has increased from 8% in 2014 to 31% in 2016, according to the RAC.
Users are becoming habitually more tempted to check text messages and notifications as they appear on their phone’s screen, even if they are driving. Nissan’s own research found almost one in five drivers (18%) admitted to having texted behind the wheel.
The Nissan Signal Shield concept provides optional connectivity, giving drivers the choice between being able to contact and be contacted from the road, or creating a ‘phone-free’ space and time. It means a digital detox and a drive that’s free of incoming distractions.
Alex Smith, Managing Director, Nissan Motor GB Ltd. said; “Nissan produces some of the safest cars on the road today, but we are always looking at new ways to improve the wellbeing of our customers.
“Mobile phone use at the wheel is a growing concern across the automotive industry, and indeed society, particularly with the high number of ‘pushed’ communications, such as texts, social media notifications and app alerts that tempt drivers to reach for their devices.”
“The Nissan Signal Shield concept presents one possible solution for giving drivers the choice to remove all smartphone distractions while driving. This is about delivering more control at the wheel, not less. Some drivers are immune to the activity of their smartphone, but for those who struggle to ignore the beeps and pings, this concept provides a simple solution in this very ‘connected’ world we live in.”
RAC road safety spokesman Pete Williams said: “Our research shows that handheld phone use by drivers has reached epidemic proportions. As mobile phone technology has advanced significantly many people have become addicted to them.
“However, the use of a handheld phone when driving represents both a physical and mental distraction and it has been illegal since 2003.
“The Nissan Signal Shield is a good example of a technology that can help drivers be phone smart. For those who can’t avoid the temptation, this simple but pretty clever tech gives them a valuable mobile-free zone.
“We are asking all drivers to make a personal commitment not to use a handheld phone at the wheel by visiting www.bephonesmart.uk and sharing their promise with their friends and family.”
Content Marketing Executive at Motors.co.uk
May 3, 2017