Best known for its retro, post-war style and classic wooden body frames, The Morgan Motor Company has surprised everyone by announcing they will have a full hybrid and electric range within the next three years.
The British carmaker will be investing £6 million to develop all the new models, which are expected to arrive by the end of 2016.
To get the job done to the best standard, Morgan will be collaborating with Delta Motorsport and Potenza technology to create the hybrid and electric powertrains.
Morgan’s cars are most identifiable by their period design as the company still uses ash wood as a structural material – nevertheless, The Morgan Motor Company has shown signs of moving into the technological age over the past decade.
While maintaining its historical fashion sense, the Aero 8 – which was introduced in 2007 – has a modern aluminium chassis and state-of-the-art aerodynamics.
"We have been involved in the research and development of new propulsion technology since the inception of the LifeCar project almost ten years ago,” said Steve Morris, managing director of The Morgan Motor Company.
“We are now ready to develop the best hybrid and electric drive-train solutions for production implementation before the end of the decade."
The funding for the new cars comes from the Advanced Propulsion Centre – a £1 billion partnership between the UK government and the auto industry.
APC is also taking on more projects, and will be funding the development of new battery packs, advanced turbocharger designs and electrified London Taxis.
After completing his university studies in English and Creative Writing in Cardiff, Jack is now a full time motoring writer at Blackball Media. His love of cars stems from his childhood years when he began to live and breathe all-things automotive.