Mini has announced three new trim levels across its range, which will help make the ordering process far simpler for customers.
Classic, Sport, Exclusive are the three new trim levels, which in effect replace the optional trim packs – such as the Chilli Pack and Pepper Pack, for example, which have been around since the launch of the new Mini in 2001.
Standard equipment has been enhanced, with all models now coming with automatic lights and wipers.
Classic is the entry-level trim, with features including a 6.5-inch touchscreen with DAB radio and Bluetooth, as well as ambient lighting. The Classic starts from £16,190.
Sport is all about performance styling, with this trim adding a John Cooper Works (JCW) bodykit and alloy wheels, a spoiler, JCW bucket seats, a sports steering wheel and anthracite interior headlining. These are only available on Cooper and Cooper S models. Sport starts from £20,230 for a three-door Cooper hatch.
Exclusive comes with ‘exclusive’ alloy wheels, a chrome exterior pack, leather upholstery, customisable interior trim, chrome accents on the interior and a different steering wheel. Exclusive is identically priced to the Sport grade.
David George, director at Mini UK, said: “We know that customers today want a simple purchase experience, and this thinking has been central to the development of our new line up.”
This online thing is another key part of the revised offerings, as Mini has just launched an end-to-end online buying process, where customers can configure their car, book a test drive, trade in their existing car, sort finance and organise a handover time all online.
However, a number of new option packs are now available – such as Comfort, Comfort Plus, Navigation and Navigation Plus.
The three new trim levels are available to order now, and are offered across Mini’s models, including the three-door and five-door hatch, the Convertible, the Clubman and the Countryman crossover.
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October 12, 2018