Mini celebrates 15 years since rebirth

It was 15 years ago on Tuesday that the first of the ‘new Minis’ rolled off of the production line at the brand’s Oxford manufacturing plant.

The reinvention of the classic came seven years after the BMW Group purchased the rights to the Mini name, and 42 years after the very first Mini Cooper was launched.

In the ensuing decade and a half, the new Mini has seen phenomenal success with over 2.5 million vehicles sold in more than 110 countries around the world.

Currently, a 4,500 strong workforce work at Plant Oxford, as it is known, producing the brands flagship hatch, alongside its Clubman, Roadster and Coupe models. Roughly 1,000 cars roll off the production line every day.

The Mini Paceman and Countryman models are built under contract by Magna Steyr at a plant in Graz, Austria.

Managing Director of MINI Plant Oxford, Frank Bachmann, commented: “Mini is an iconic British brand that has made a remarkable journey over the past 15 years.

“In that time we’ve more than doubled our capacity and gone from producing just one model to an entire range of MINIs that have proved hugely popular with customers around the world.

He added: “Today, we celebrate what’s been achieved so far and look forward to an even brighter future here in Oxford – the heart of MINI production.”

Jack Evans


After completing his university studies in English and Creative Writing in Cardiff, Jack is now a full time motoring writer at Blackball Media. His love of cars stems from his childhood years when he began to live and breathe all-things automotive.

April 28, 2016

Social media & sharing icons powered by UltimatelySocial