McDonald’s could take over Little Chef sites

May 28, 2013 | By | In News

The once-famous Olympic breakfast could be replaced by the bacon McMuffin, as McDonald’s joins the bidding for Little Chef restaurant sites across the country.

The beleaguered road-side caf? chain was recently put up for sale by turn-around specialists R Capital, which had bought the firm out of administration in 2007.

It is now up for auction, with KFC and Costa Coffee, as well as motorway service station operators Moto and Welcome Break amongst other interested companies.

It is unlikely that any successful bidder will keep the Little Chef branding, which has proved unpopular with motorists for over a decade, reported the Sunday Times.

A lack of modernisation and a dated feel to the restaurants were the main reasons behind the chain’s demise, with not even world-famous chef Heston Blumenthal able to return the company to profitability in a Channel 4 documentary, despite his own Fat Duck restaurant once rated as the best in the world.

Currently there are 80 remaining sites on main roads across the country, which could soon see the ‘Fat Charlie’ logo replaced with the golden arches of the world’s most famous fast-food chain.

Beginning life as a tiny 11-seat restaurant in Reading in 1958, Little Chef quickly grew, particularly in the 1980s, which saw millions of customers served each year at its 230 branches.

Accountancy firm KPMG is currently overseeing the search for a new owner.

Picture: Andrew Hasson/Rex Features

Social media & sharing icons powered by UltimatelySocial