Following the brand's confirmation that it is to produce a fourth generation MX-5 roadster, Mazda has hinted that a new RX-8 or similar rotary-engined sports car could be around the corner.
In an exclusive interview with Motors.co.uk, Jeff Guyton, president and CEO of Mazda Europe stated its importance to the brand.
"The rotary engine is very much a part of Mazda's soul and this is something the brand is likely to continue to develop in the future," he said.
The Japanese carmaker has already given the green light for a new iteration of its hugely popular MX-5 roadster. The new car will keep the rear-wheel-drive configuration of old, only this time it will be produced in conjunction with Italian brand Alfa Romeo.
This partnership will inevitably boost profits and allow the two firms to share investment. With an projected price-tag of around £20,000, the new MX-5 will no doubt continue to prove popular with buyers.
"The partnership with Alfa Romeo to produce the next MX-5 is based around share investment, focusing on a lower volume of sales," Guyton explains. 'We aren't planning to sell them in units like the Mazda 3 for example."
He added: "Mazda and Alfa Romeo share very similar ethics when it comes to sports cars with regard to heritage and producing iconic models. The MX-5 has been a very successful model for us and we're sure this will continue in our partnership with Alfa."
The new Mazda MX-5 is expected to reach UK showrooms late next year. If you can't wait that long, you can always browse our classifieds for a used example here.