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Ditch driver stereotypes, says IAM Roadsmart

November 22, 2016 | By | In News
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As part of Road Safety Week the UK’s biggest independent road safety charity, IAM RoadSmart, says it’s time to ditch the stereotypes of ‘who is the better driver’. Regardless of whether you’re a man or woman or if you’re young or old – the charity is calling for everyone to work together to make the country’s roads safer.

Sarah Sillars, IAM RoadSmart chief executive officer, said: “He cut me up; she didn’t look before pulling out! So often we hear about how all the problems are caused by this or that type of person and it’s usually someone else’s fault.

“The fact is everyone has a right to use the road and sharing that responsibility and exercising tolerance gets us all to where we want to be, quicker.

“We need to stop blaming others for what we see as their errors, often based on their age, gender, or what they are driving or riding. Instead let’s work together and focus on how we can all improve our own road use to create a safer, happier environment.”

Two groups we can all be inclined to stereotype are older and younger drivers. So to celebrate these drivers and let them show just how good they can be IAM RoadSmart is giving away 15 grandparent-grandchild pairs of free driver assessments.

The package for each winning grandparent-grandchild pair will consist of one regular driver assessment and one mature driver assessment (combined value £98).

For the pair to be in with a chance of winning one of these packages, entrants must briefly explain why driving is important to them.

Sarah added: “Our competition is all about embracing the best of what each generation has to offer on the road. We want to stop the blame culture and start working together.”

To enter the competition, connect with IAM on Twitter or Facebook, or email events@iam.org.uk

James Ash

By

Content Marketing Executive at Motors.co.uk

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