The price of diesel has now dropped to below £1 per litre, with independent garages lowering prices and putting pressure on larger supermarket chains to follow suit.
Three Midlands garages made the choice to lower their prices by 3p a litre to 99.7p, a welcome saving for Christmas period drivers.
The last time that the average fuel price dropped to below £1 was February 2009.
Dr Sarveswaran, who has forecourts in Walsall, Redditch and Birmingham, told the Sun: “I wanted to give people an early Christmas present and thank them for their custom.” Though generous, the move hasn’t yet prompted a change at large chain supermarkets in the country – despite figures showing that diesel now costs less than petrol at wholesale.
This change does reflect the cost of petrol dropping to under the £1 mark well over a week ago.
Sarveswaran added: “Diesel customers have been asked why they are being penalised, and that’s a fair question.”
Simon Williams, of RAC Fuel Watch, said: “Maybe this will be the spark supermarkets need to treat diesel drivers.
“It’s great that motorists in the Midlands are the first in the country to benefit from £1 a litre diesel and it’s also good to see that it’s an independent filling station that’s beaten the supermarkets to the landmark.
“As the supermarkets pride themselves on providing the cheapest fuel in the country, it’s hard to understand why they’ve held back on reducing diesel pump prices faster and more substantially.”
After completing his university studies in English and Creative Writing in Cardiff, Jack is now a full time motoring writer at Blackball Media. His love of cars stems from his childhood years when he began to live and breathe all-things automotive.