The results of a survey have revealed that glamour model Keeley Hazell is the favourite to endorse future road safety campaigns.
The poll, conducted by the motoring website NEWCARNET.co.uk coincides with the 25th anniversary of seatbelt wear becoming law. Twenty-one year old Keeley was picked ahead of football ace Steven Gerrard and Formula 1 racing star Lewis Hamilton.
With almost 4 million motorists still not wearing a seatbelt, the poll called for celebrities to endorse road safety in the way that stars such as Kevin Keegan, Alvin Stardust and Sir Jimmy Savile did in the 1970s and 80s.
Massimo Pini from NEWCARNET.co.uk said: “For very different reasons, the public admire celebrities like these, so they really could have the ability to help to change opinions and save lives. If Keeley was to tell van drivers to belt up it could have much more of an effect than the scare tactics currently used in road safety campaigns.”
Research showed that 9 per cent of car drivers and 48 per cent of van drivers still do not wear a seatbelt on Britains roads. This equates to approximately 2.4 million car drivers and 1.4 million van drivers.