Fiat Professional found UK van drivers prefer brown sauce to red when it comes to bacon sandwiches.
The survey of 1,000 British-based van drivers discovered that while 37.5 per cent would opt for ketchup, 40 per cent prefer its long-standing rival – brown sauce. 22.5 per cent said they’d have no sauce whatsoever.
Meanwhile, younger drivers seemingly tend to sway more towards red – 48 per cent of respondents under the age of 30 were rooting for ketchup. In the same demographic, 30 per cent went for brown.
In terms of men and women, the survey uncovered that it’s more likely to be the girls that go without any sauce, with 30 per cent of women liking their bacon sandwiches as is, compared with just 19 per cent of men.
Out of the respondents, 36 per cent of women sided with brown and 34 per cent with ketchup.
Richard Chamberlain, Fiat Professional country manager, said: “Many van drivers like to start their day with a traditional bacon butty, so we’ve made life easier for the transport cafes and roadside traders that fuel the nation’s tradespeople by finding an answer to a question that has divided the nation for years.
“Brown sauce is king, but only by the smallest of margins – although with younger drivers favouring red, it could be that the bottle gets tipped the other way in the not-too-distant future.”
September 10, 2019