Big blue wheel stars in TV ad

June 5, 2008 | By | In News airs its first TV commercial this week. Click to see what we've been up to.

Watch the new TV ad. is now on the telly. The UK’s smartest web site for car buyers and sellers began its first TV campaign this week. To film a specially commissioned series of commercials, built a 10ft version of its trademark big blue wheel. This appears in the commercial as satisfied buyers and sellers tell their stories.

The advertising – and the wheel – appear on ITV1 in the central East region, covering Leicester, Nottingham, Stoke, Derby and the surrounding area throughout June. A full range of support backs the campaign, from trade activity and PR campaigns to poster ads on bus shelters.

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