Bentley Motors has recently announced that it sales for the first three months of the year had fallen by 23 per cent to 2,033 units. This comes after an eight per cent dip to 10,100 cars during the entirety of 2015.
These figures were announced by a car maker that had predicted 15,000 units a year to be sold by 2018.
These numbers come after decline in popularity in some of Bentley’s key markets such as China and the Middle East. It has now fallen £41 million into the red, despite having seen a profit of £38 million this time last year.
The Crewe-based firm currently employs around 4,000 people in Britain, creating some of the most luxurious and expensive cars on the market today. It has begun production on its new Bentayga luxury SUV, which the company hopes will be incredibly popular.
A spokesperson for Bentley told The Times: “Bentley Motors is investing more than ever before in research and development.
“This high level of investment comvined with challenging conditions in China and the Middle East has had an impact on our car operating profit.”
Bentley isn’t the only high-end firm experiencing financial difficulties. Rolls-Royce reported a fall in sales of 29 per cent in the first quarter, with 551 cars sold. In the face of this, the BMW-owned company cut production at its Sussex plant by 27 per cent for the first part of this year. It too blamed problems on the the Middle Eastern market.
After completing his university studies in English and Creative Writing in Cardiff, Jack is now a full time motoring writer at Blackball Media. His love of cars stems from his childhood years when he began to live and breathe all-things automotive.
June 1, 2016