Aston Martin is on the verge of a complete product overhaul, thanks to a huge cash injection from private equity fund InvestIndustrial.
The Italian fund purchased 37.5 per cent stake in the Gaydon manufacturer back in 2012 – which reportedly cost a cool quarter-billion dollars – and is now getting ready to pour in more cash to kick start a new product offensive for the brand.
The news couldn’t come at a better time for Aston Martin, which has been offering out-dated models – particularly next to cutting edge sports car rivals from Ferrari and Lamborghini – and trading heavily on its cars’ stunning styling and the cachet of the Aston Martin bonnet badge for the best part of the last decade.
Aston Martin’s future model plan is set to be outlined by its new chief executive, former Nissan executive vice president Andy Palmer, at the Geneva motor show in March. It is expected that there will be replacements for the marque’s current GT and sports car line up, including new DB9 and Vanquish models, which will likely feature new V8 engines under Aston’s new technological collaboration with Mercedes performance division AMG.
The purpose of the new model plan is to double annual sales from the 4,000 units sold in 2014, to over 8,000 units. Controversially however, it is predicted that Aston Martin will follow rivals Bentley and Maserati into the luxury SUV sector, which would increase its appeal in large markets such as Russia and China.
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January 29, 2015