Vauxhall has launched a new augmented reality (AR) feature that allows customers to see how a new car would look on their driveway.
Launched with the firm’s new Mokka crossover, the new AR filter for Instagram allows users to see how the car would look parked on their own driveway. You can also walk around the car and even look inside the vehicle using the special filter.
The technology works by using the smartphone camera to superimpose a 3D Mokka onto the screen (created from pictures and video), which is then familiarised within your own surroundings. Accessible by searching for ‘Vauxhall’ on an Instagram story filter, the firm says 14,000 people have already tried the filter.
Peter Hope, Vauxhall’s marketing director, said: “The all-new Vauxhall Mokka is bold and innovative. With the Augmented Reality filter, we wanted to give customers the chance to see how it will look as part of their daily lives and experience our new design language and interior features virtually, before it arrives in the UK next year.”
The new Mokka arrives in showrooms next year – sitting on a new platform and being almost unrecognisable from its predecessor, thanks to Vauxhall’s latest design direction. It will also be available as an EV, featuring the same powertrain as the Corsa-e, allowing 201 miles of electric range.
Prices start from £20,735 for petrol versions and £30,840 for the electric Mokka-e, with order books already open.
September 30, 2020