Ahead of the launch of its extensive national TV marketing campaign in early 2014, Motors.co.uk today unveiled its new brand logo, colour scheme and homepage design -incorporating its ground-breaking new “Smart Search” functionality.
The bold, new look and clean, modern home page design is the latest statement in a series of enhancements being made to the site to support its ambitious growth plans. The new design also sees Motors.co.uk remove display advertising from its home page.
Andy Coulthurst, managing director of Motors.co.uk said: “Our home page is the first impression our customers have of the site and we wanted to create a clean and clear place from which they could start their search. We believe that giving undue prominence to display advertising and home page takeovers makes homepages look ugly and distracts users unnecessarily from the thing they came to do in the first place, namely find the right car for them as easily as possible.
“We’re really proud of our new Smart Search and – along with the other clever tools that we’ve built and have in our product development pipeline – it means we are able to fulfil the promise we make in our strapline; to help our consumers “Search Smart. Buy Right”.
Referencing the new logo and colour scheme, Dermot Kelleher, head of marketing and research at Motors.co.uk said “We’ve taken the opportunity to rejuvenate the Motors.co.uk logo and have used a cleaner, more modern typeface that perfectly captures and reinforces the fact that Motors.co.uk is one of the most contemporary and advanced automotive search websites in the UK.
“It is also an outward manifestation of internal transformation, reflecting the enormous investment made in the Motors.co.uk product itself over the course of the last 18 months, ahead of what promises to be a hugely exciting 2014 as we step-change our level of consumer awareness and visits through brand advertising.
The used car classifieds site, which received a multi-million pound consumer marketing injection from parent company Manheim earlier this year, has also announced it will be revealing its TV, outdoor and print advertising campaign in early 2014.
Coulthurst concludes: “Ultimately, all of our investments in Motors.co.uk brand are focused on helping motor retailers to sell more cars, more profitably. And we will achieve this by making the brand a consumer household name.”
December 13, 2013