A new survey has found that more than half of children want their parents to make a more environmentally-friendly new car purchase.
Children are often those the most concerned about the environment, and a new survey has found that a growing number are trying to make their parents live a ‘greener’ life. This includes recycling more, reusing items and also purchasing an electric or hybrid vehicle.
The survey of 1,250 children aged seven to 12, as well as their parents and guardians found a trend of a younger audience trying to influence the buying habits of people older than them.
The study, which was conducted by Peugeot, found 55.3 per cent of parents said their children would like them to own an EV going forward. Meanwhile 72.2 per cent of children said they were consulted by their parents on purchases, including buying a car and where to go on holiday.
David Peel, managing director of Peugeot UK, said: “It’s great to see the next generation of car buyers so interested in full electric and plug-in hybrid vehicles, and to know that they understand the positive impact these vehicles have on the environment.
“With this in mind, it’s really positive to see through our research how influential children are in the purchase decisions their parents make.”
Peugeot has a growing range of EVs and hybrids to choose from, with electrified models set to be available across the French firm’s line-up by 2023. Electric versions of the 208 and 2008 are also available, while plug-in hybrid 3008s and 508s are on offer.
October 27, 2020