Phones are notoriously fragile. You only need to drop them off a coffee table and the screen is shattered before you know it.

Thankfully, Land Rover has built the Explore – and no it’s not a crossover creating a new niche for itself, but a phone, and a tough one at that.

The smartphone is said to be inspired by the Land Rover Discovery, and the British manufacturer claims it is the “toughest phone in the world”.

Built to work in areas that other phones simply can’t, the Explore can survive underwater, in extreme conditions, thermal shock and vibration exposure. The battery can also last up to two days, even when in constant use, thanks to a powerful 4000m Ah battery. This can even be doubled to twice the time by using an Adventure Pack that also improves the reliability of the accuracy and GPS.

It’s designed for those with an active lifestyle, with the five-inch touchscreen capable of being used with wet hands and gloves, making it perfect for skiing, hiking, mountain biking and other outdoor pursuits.

The phone has been developed alongside the Bullitt Group, and is fully compatible with Land Rover’s in-car apps.

Joe Sinclair, director of branded goods and licensing at Jaguar Land Rover, said: “This is the smartphone we’d all like to own – a perfect combination of luxury design and functionality that embodies the Land Rover DNA and enables customers to be outdoor for longer, with the confidence to go further.”

The Explore will cost £599 and is being unveiled at the Mobile World Congress in Barcelona on February 26.

Ted Welford


February 22, 2018