The great-grandmother of fashion, Iris Apfel, has been announced as the new brand ambassador for Citroen’s DS3.

The 94-year-old, who is known for her exotic wardrobe and oversized glasses has been chosen to front the brand’s ‘Driven by Style’ campaign, which reflects DS’s embodiment of avant-garde design.

The New Yorker has already featured in a colourful advertisement for the car, which was released yesterday.

Apfel’s career as a textile importer and interior decorator to the rich and famous began in the 1950s and ‘60s, at a similar time to the launch of the first ever DS, in 1955.

The new DS 3 and DS 3 Cabrio are the latest in a succession of DS models and boast new design features that build on and replicate the original look of the DS 3 including its personality, refinement and style.

The new DS models are priced from £13,995.

Jack Evans


After completing his university studies in English and Creative Writing in Cardiff, Jack is now a full time motoring writer at Blackball Media. His love of cars stems from his childhood years when he began to live and breathe all-things automotive.

February 17, 2016

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