Hyundai has introduced its third annual iteration of ‘Re:Style’, the firm’s fashion project which creates articles of clothing from materials discarded during the car manufacturing process.
Launched in Seoul and Paris by partnering with shops L’Eclaireur and Boontheshop, the collection is being used as a way to showcase Hyundai’s commitment to eco-friendly manufacturing, as well as creative outside collaboration with environmentally conscious consumers.
Thomas Schemera, Global Chief Marketing Officer and Head of the Customer Experience Division of Hyundai Motor Company, said: “With the third annual celebration of Re:Style this year, Hyundai Motor Company continues its dedication to facilitate the ‘progress for humanity,’ its brand vision and objective.
“We are stepping up our collaborations steadily with various industries around the world to usher in a sustainable future. The Re:Style 2021 is one of them, and we hope this project serves as a focal point for young consumers worldwide to understand the impact of manufacturing leftover materials on our shared environment and how we can creatively and practically reutilise them.”
Available both in-store and online, the collection is made up of twelve items including track jackets, sweatshirts and hoodies. They’ve been created from a variety of recycled automotive materials, including airbags and seatbelts. Materials used in Hyundai’s IONIQ 5 EV have also been utilised, such as Bio PET and recycled fibres.
The proceeds from the sale of these items will go towards various sustainable projects conducted by Hyundai.
October 14, 2021