The government has launched a new road safety video campaign in an attempt to combat the high fatality rate on country roads.

Rural roads account for 60% of deaths on the road yet drivers continue to underestimate the dangers, says the Department for Transport.

This film allows viewers to ‘see’ through the bends on a country road and spot the unexpected dangers ahead, pointing out that in the real world drivers can’t see the risks that lay ahead, so it’s always best to slow down in order to give yourself time to react.

The message behind the video is clear and there’s no arguing that it’s an important one, though perhaps it could have been addressed with a more likely scenario, as opposed to having a car crash into a tractor after inexplicably going around a corner on the wrong side of the road – which does seem far fetched.

                Picture: YouTube/thinkuk

Chris Lloyd


October 10, 2014