Ford is getting gamers to help design a racing car for the virtual world.
The model will act as a halo car for the brand’s esports team, called Fordzilla, and will be built with the aid of various Twitter polls deciding on aspects such as engine type and cockpit.
Fordzilla was launched last year, and now, captains of its French, German, Italian, Spanish and UK teams have been tasked with having a key input in the new car, which won’t be based on any of Ford’s existing portfolio.
Amko Leenarts, director of design at Ford of Europe, said: “Coming up with a no-holds barred race car for the virtual world is when the gloves come off and the design team can really let their imaginations fly.
“The expertise of gamers is crucial to ensuring that this will be the best-looing car on the grid.”
Leah Alexandra, UK captain of Fordzilla, said: “We all love racing our dream cars but ultimately these are usually painstaking recreations of vehicles that actually exist in the rear world.
“It will be an absolute thrill to get behind the wheel of the Team Fordzilla P1 for the first time knowing that not only we helped to create it but that no-one else has ever driven it before.”