Ford is continuing its ‘transformation’ by partnering up with Google to develop new technologies and integrate them into its vehicles
The American car giant said it was looking to ‘reinvent the connected vehicle experience’ through the partnership, which is part of a six-year agreement that will see Google and its many divisions working closer with Ford.
One of the most prominent things that future Ford owners will notice will be the integration of a new Android-based infotainment system, which the firm says will be rolled out on new models from 2023. Interestingly, Ford says it will be fitted to vehicles ‘at all price points’ – meaning even models like the more affordable best-selling Fiesta could benefit from the new system.
The new Android unit will integrate many of Google’s popular features – such as its voice-controlled ‘Assistant’, while cars will use Google Maps as the primary navigation system which features real-time traffic updates. Cars will also have access to the Google Play store to download new apps, while Ford may utilise third-party developers to build specific apps for its cars.
The partnership will be known as ‘Team Upshift’ and will also investigate new ways that customers can buy cars using Google’s mass of data. The technology giant’s Cloud services will also be utilised to help modernise the company and its operations.
Jim Farley, president and CEO of Ford, said: “As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business.
“We are obsessed with creating must-have, distinctively Ford products and services. This integration will unleash our teams to innovate for Ford customers while seamlessly providing access to Google’s world-class apps and services.”
February 2, 2021