Our search for the face of continues in Wales.The St Elli shopping centre, Llanelli, proved the place to be when’s Big Blue Wheel rolled into town, continuing its tour of Britain. The 10ft-high wheel is’s brand icon and features in our television, press and poster advertising.

Shoppers at the St Elli centre had the chance to be photographed next to the wheel, in the company of a lookalike for F1 racing champion Lewis Hamilton. See below to check out the results.

Each of those pictured has the chance to become the new face of and star in regional press advertising. The winner of each of these regional heats will go forward to a national competition, with a professional makeover and photo shoot among the prizes. They will also go on to represent nationally.

The competition is open to all ages, shapes and sizes. So, come on, vote for the person who has the most appealing smile and who’ll look right to represent our brand. Register your vote by posting below.

Stephen Jury


December 15, 2008

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