Audi once again enjoyed record-breaking UK sales success in 2016, completing a total of 177,566 customer deliveries by year-end and therefore improving upon its 2015 full year performance by 6.4 per cent.

Total UK market share at the end of 2016 for the premium brand also rose by 0.3 per cent to 6.6 per cent.

Audi AG sales increased by 3.8 per cent globally, with particularly strong growth in Europe and North America.

Dietmar Voggenreiter, Board Member for Sales and Marketing at Audi AG, said: “2016 proved to be even more challenging for Audi than expected, with strong headwinds in many key markets. We managed to demonstrate the robust strength of our business with balanced growth around the globe.”

“The excellent feedback for our latest automobiles shows that our model and technology initiative is paying off. This year we will further drive forward the comprehensive renewal of the Audi portfolio and successively roll out new models in the markets.”

James Ash


Content Marketing Executive at

January 17, 2017