The car industry is always looking for that explosive idea that will shock the motoring world and prompt high sales figures.
Despite the rumours that have been swirling around, Apple CEO Tim Cook remained quiet on the subject of his company’s involvement with the motoring industry.
Speaking to Wall Street Journal editor-in-chief Gerard Baker, Cook didn’t openly say that Apple will be a part of the sector in the future, but did say that the car industry was ready for a big change.
“We’ll see what we do in the future.
“But I do think that industry is at an inflection point for massive change. Not just an evolutionary change,” he told theverge.com.
Cook also admitted that software will be a dominant feature of building prospective cars.
“Software becomes an increasingly important component of the car of the future.
“Autonomous driving becomes much more important. And so a lot of the major technologies in the car shift.
“Electrification, etc – they shift from today’s combustion engine-centric kind of focus. And so it would seem like there will be a massive change in that industry, massive change.”
The CEO’s answers suggest they have plans, but their current focus is to produce the best experience for an iPhone user in a car, through their CarPlay system.
The CarPlay system allows the driver to make calls, send and receive messages, and listen to music all from your dashboard.
If Apple were to enter car production, their software would be an appealing element to potential buyers.
After completing his university studies in English and Creative Writing in Cardiff, Jack is now a full time motoring writer at Blackball Media. His love of cars stems from his childhood years when he began to live and breathe all-things automotive.
December 21, 2015