Harrods host Aston Martin window display

Premium British carmaker Aston Martin has welcomed in the New Year with an exciting exhibition at Harrods of London.

Three renowned models from the brand’s history will take pride of place in the store’s shop front, in a month-long celebration of the ‘DB’ nameplate. Named after Sir David Brown who bought Aston Martin in 1947, the DB models combine sophisticated grand touring with thrilling sports car performance.

The DB10, specially designed for British super-spy James Bond, will be the focal point in the window display, flanked by Aston Martin’s equally impressive DB9 GT and DB5.

While the DB10 has been built exclusively for the latest in the Bond film franchise, Spectre, the new model DB9 GT is publically available, promising world-class grand touring and hand-built excellence.

The last in Harrods’ DB display, the DB5, is often billed as ‘the most famous car in the world’. Revealed in 1963, it set a benchmark for all the DBs that followed, before capturing the worlds’ hearts in the 1964 Bond flic Goldfinger.

The exhibition and window display will remain in place until January 28th, with specialists from Aston Martin’s headquarters available to introduce visitors to the brand and its product range Meanwhile, those interested will also be able to find out about Aston Martin’s recently launched AM37 yacht, created in partnership with Quintessence Yachts.

Chief Creative Officer at Aston Martin, Marek Reichman commented: “Harrods is one of the world’s most trusted luxury brands and we are delighted to join forces with them to create this rather unique display in tribute to our most famous nameplate.”

Adam Pilon


January 11, 2016

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